Making the Most of Your Promotion Budget

Casino marketers often struggle to optimize their promotional budgets, sticking with familiar strategies that may not yield strong results. By refocusing on fundamentals—defining clear goals, leveraging data, designing simple and engaging promotions, and continuously measuring performance—casinos can maximize their budgets, drive meaningful engagement, and achieve better financial outcomes. Vicki Griffin, Vice President of Program Strategies at Everi recently shared her thoughts with an article published in Gaming & Leisure.  Here is the link for the article.

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