Everi’s Digital Neighborhood

What began in 2018 as a sidebar conversation between Adam Fong and Victor Newsom has now morphed into an ethos. They pondered a question that would shift their perspectives on Everi’s core FinTech services: “What does an integrated casino of the future look like?”

With that vision in mind, Everi’s FinTech leadership took the next year to evaluate priorities and sought to build an integrated product exhibit at the Global Gaming Expo (G2E) 2019, otherwise known as the “Digital Neighborhood.” Incorporating Loyalty aspects as part of the FinTech display for the first time required more internal collaboration between Loyalty and FinTech development teams, while also trying to build additional connections across various product lines.

“We realized the only way to effectively communicate across disciplines was to focus on the customer journey,” said Newsom, Everi SVP Product Management, Payments Solutions.  “That means emphasizing the various engagement points along the patron’s journey within the casino environment and then working backwards into how we need to support that. That seemed to resonate, so since then, we have a customer journey and customer journey map focus. For each product or service, the business directive is in support of that journey and not the other way around.”

To meet the needs of the modern casino patron, the Digital Neighborhood consists of a comprehensive suite of products and services that combine physical and digital assets with cutting-edge technology to create an interconnected casino environment. However, it’s more than the sum of its parts – the connected products and services that make up the Digital Neighborhood pillars: Loyalty, Payments, Reg Tech and Casino Operations.

Initially, the act of integrating Everi’s Loyalty solutions and services gave the FinTech development teams a central hub to link with all other product lines.

“Loyalty enrollment and all loyalty functions, really, have been pivotal in the expansion of our Digital Neighborhood,” said Darren Simmons, Everi Executive Vice President and FinTech Business Leader. “That convergence and connectivity stemming from our Loyalty platform is still a big focus of the digital neighborhood as we continue to expand.”

As Francis Keyser explains, this helped dictate a larger philosophy of interconnectivity that permeates throughout the division.

“The idea of shared services, shared components, and alignment within our own organization led to a larger discussion on creating a shared journey for the patron,” said Keyser, Everi SVP Product Management, Loyalty and Mobile. “It inspires us internally, to strive for this ideal. It makes us more efficient as a team, helps make our products better, and then seeps into everything we do from a broad sense.”

Following a patron engagement-centric approach, the Digital Neighborhood has evolved to account for mobile applications that have become increasingly integral to our daily lives. In 2025, patrons expect a gaming environment to provide the same kind of personalized, seamless experiences that they encounter in retail and non-gaming spaces.

Fong believes the essence of the Digital Neighborhood runs deeper than the product set and digitalizing processes for operators.

“To a customer, it emphasizes our internal collaborative spirit,” said Fong, Everi SVP Product Management. “When we're all working together, it makes the offering feel synchronized and makes us think about how these seemingly different products can create new experiences. The unity is not so much in tech stack itself, but how we operate in FinTech overall, which really feels unified to a customer's perspective when we're showing them how the products work together and deliver those experiences.”

The Digital Neighborhood also grew organically and out of necessity after Everi’s strategic acquisition of several technology companies – including Atrient, MGT, and Venuetize – between 2018 and 2025. Jeff LaSeur, Everi  SVP Product Engineering, explains that the idea of bringing these different technology stacks together is to add value for the customer.

“We could have decided to hard stop and completely rewrote these tech stacks, but if that’s the case, we're not going to be adding value to the customer because the collective costs are going to be too high,” LaSeur said. “Then you start trying to weave together scenarios in which you’re building out a layer for technology, which would be the shared services, interconnects between different places, and the shared APIs, plus the underlying social layer where the teams involved need to coalesce together.”

Internal collaboration – which includes leveraging best-in-class third party technology providers – helps drive external value for Everi as a whole. This approach is crucial for delivering products and services that work well individually and in unison. Operators who work with Everi recognize a cohesive core philosophy that leads to the development of agnostic FinTech solutions.

For example, the Jackpot Xpress® solution can serve as a stand-alone module for tracking and efficiently paying out jackpot winnings, which is also customizable to meet individual property processes and procedures. It is integrated with numerous slot accounting systems, highlighting Everi’s to build agnostic solutions. Additional Digital Neighborhood layering allows Jackpot Xpress to instantly processes a cashless payment with an integration with Everi’s digital CashClub Wallet® technology and enroll players into the operator’s Loyalty system thanks to an integration with Everi’s Trilogy™ platform.

As the Digital Neighborhood continues to evolve, connectivity will still be the driving force behind further innovations.

“The Digital Neighborhood started out as a way to better communicate our value to our customers and has transformed how we operate.,” Newsom said. “It’s not something we do, it’s who we are.”