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Casino Marketing with Everi’s BeOn MarTech Stack

  • viewpointeveri
  • Feb 25
  • 2 min read

Stop Guessing, Start Knowing: Unleash the Power of Personalized Casino Marketing with Everi's BeOn MarTech Stack


In the high-stakes world of casino marketing, generic blasts and broad segmentations simply don't cut it anymore. Players demand personalized experiences, and that's precisely what Everi's BeOn Mobile Marketing Technology stack delivers. By seamlessly integrating with Everi’s BeOn Mobile app, BeOn empowers you to connect with players on a one-to-one level, driving engagement, loyalty, and ultimately, revenue.

 

BeOn: A Game-Changing Marketing Ecosystem

BeOn isn't just another mobile app or marketing platform; it's a powerful suite of integrated tools working in perfect harmony. Leveraging the combined might of Radar (location services), mParticle (customer data platform), and Airship (engagement platform), BeOn gives you a 360° view of your players, enabling truly personalized, real-time marketing.

 

Unlocking Loyalty through Personalization

Imagine knowing exactly where your players are and what they're doing – both inside and outside your casino.  With Radar, you can.  Imagine understanding their game preferences, spending habits, and even their interactions with other Everi products.  That's mParticle's power.  Now, imagine using that knowledge to deliver personalized messages across email, SMS, and in-app notifications. That's Airship in action.

 

BeOn takes personalization beyond simply inserting a name into a generic message. It allows you to craft individualized player journeys.  Welcome new loyalty members with tailored messages, offer personalized promotions based on their favorite games, and even reward them for purchases made at your restaurants, shops, or ticketing.

 

More Than Just Games: A Holistic Casino or Venue Experience

BeOn's impact extends beyond the gaming floor. Integrating with other Everi FinTech solutions, like CashClub Wallet, allows you to further enhance the player experience.  Automatically welcome players when they load their wallet, suggest relevant offers based on their transactions, and create a seamless, engaging experience across your entire property.

 

Empowering Marketers, Simplifying Complexity

BeOn is designed to be user-friendly, empowering your marketing team to take control. It breaks down the silos between different marketing functions, bringing together data, segmentation, and communication into one unified platform. No more complex integrations or specialized technical expertise required.

 

Key Benefits for Your Casino/Sport Venue:

 

  • Boost Player Engagement: Personalized messaging and targeted offers resonate with players, driving deeper interaction.

  • Cultivate Loyalty: Customized experiences build stronger relationships, encouraging repeat visits and long-term loyalty.

  • Maximize Marketing ROI: Data-driven targeting and personalized campaigns ensure your marketing dollars are working smarter, not harder.

  • Streamline Operations: The integrated platform simplifies workflows, saving time and resources.

  • Elevate the Player/Customer Experience: Personalized offers and relevant communications create a more enjoyable and engaging atmosphere.


Ready to take your marketing to the next level?  Everi’s BeOn Mobile Solution is the future of casino marketing, and it's here today. Stop guessing, start knowing, and unleash the power of personalized player engagement.

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